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Operations Research and BNSF Automotive Marketing
Presentation Outline
Introduction/Overview
Operations Research and BNSF Automotive Marketing
Example Applications
Ford Mixing Center Analysis: The Problem
Ford Mixing Center Analysis: What we learned
Rail Destination Simulation: The Problem
Rail Destination Simulation: What we learned
Pricing Analysis of New Business: The Problem
Pricing Analysis of New Business: What we learned
Operations Research and Automotive Marketing: Specific Opportunities
Operations Research and Automotive Marketing: Challenges
Operations Research and Automotive Marketing: Desired Future Directions